WACOT Nigeria Limited, a subsidiary of TGI Group, in Kano, has rewarded 100 of its top dealers for their efforts in marketing its products. They were rewarded with various gifts such as motorcycles, television sets, refrigerators with a car as the star prize.
Its Managing Director, Mr. Ujwal Senapati, who spoke at the ceremony, reiterated the company’s commitment to delivering only quality input, noting that “our strategy is to brand and promote the products in such a way that they make sales easier for our dealers.
“We are also using this opportunity to recognise our sales team in our branches across the nation. Without them, none of these would have been possible. Our people are our biggest assets and we will continue to appreciate their efforts in every way we can,”he said.
TGI Group General Manager, Corporate Affairs, Mr. Sadiq Kassim, said: “We pride ourselves in being able to engage our stakeholders at every level, and our dealers are not left out of this.
“While the rewards are a way of us giving back to them and encouraging them, the joy for us is being able to sit in a room with them to hear directly from them how our products are doing in the market, and ways in which they want us to improve.”
He added that the rewards for the dealers in various categories ranged from motorcycles, television sets, and refrigerators to a brand new car as the grand prize, pointing out that in Gombe State, due to a tie in the performance, two grand prizes were given out. He said WACOT has rewarded over 100 dealers across the country. According to him, WACOT started as a cotton genary company 20 years ago, “but today, we can be proud of buying over 500, 000 tonnes of maize, soybeans and sesame”.