Kaduna state is gradually becoming a hub for tomato paste production as Mira Mehta, an expatriate tomato farmer is about to hit the market with her tomato paste brand in the coming months, with boastful figures of 500 hectares around Kangimi Dam in Kaduna State.
Though the inititial plans of establishing the tomato paste brand didn’t work back in 2018, the Founder and CEO of Tomato Jos Limited, Mehtahas been resilient in making the establishment of the company to be a reality.
The expatriate tomato farmer revealed in an ecstatic mood through his twitter account that Tomato Jos will produce a batch of tomato paste this week. Noting that they will test the equipment in advance of the 2020 season.
She also stated that when the brand is finalized, they will sell paste in 25kg buckets & 250kg drums with each bucket going for 7.5K.
Mehta further took to twitter to announce: “Exciting news! She said the “Drums will be sold to institutional buyers while buckets are for smaller consumers. We can’t seal them for now, but we can pack a layer of salt on top of each bucket we sell, and that will keep it well preserved for two weeks plus without refrigeration.
“The tomatoes are going to have a little bit of salt mixed in as a preservative – and we might also put an additional layer of salt on top in order to keep the product fresh for longer” stressing that “if we pack a layer of salt on top of the paste it should be able to last for 1-2 weeks. But ideally, it should be put in a fridge or freezer.”
She was also optimistic about her ambition to start with a branded product in the second quarter of 2020 next year.