WORLD, the leading fertilizer company, OCP Group and Hubei Forbon Technology Limited, a Chinese company specializing in fertilizer additives, signed a framework agreement to create a global partnership for the production of new generation fertilizers and smart agriculture.
According to a statement to the press, which was published at the OCP headquarters in Casablanca, Morocco, on Monday the partnership is also in line with the open innovation initiative initiated by OCP to accelerate the desire to become a world leader in integrated agricultural solutions.
The alliance with the Forbon Group, OCP says, reflects its will to strengthen its cooperation with world-class manufacturers.
He also stressed that this is an excellent opportunity for the company to participate in an innovative world-class ecosystem and to build a network of referents and experts in the rapidly developing Chinese agriculture and fertilizer sector.
Executive Vice President for Industrial Operations, OCP Group Ilias El Fali said: "As part of our open innovation initiative, we rely on an innovative ecosystem through the experience of the best leaders in our areas of interest in order to create a joint development.
"Forbon is the world leader in covering fertilizers and new products for smart agriculture.
This partnership will allow us to combine the expertise of OCP and Forbon to develop new products and improve our offer in fertilizers. It is also an opportunity to gain access to the very dynamic ecosystem that Chinese innovation represents. "
Forbone CEO Van Renzun said in his comments: "OCP has significant ambitions in the agricultural sector, and we believe that the company will achieve its goals in the near future. Forbon has extensive experience in smart agriculture, the traditional and new generation of fertilizers, so we believe in close cooperation between the two companies.
OCP Group and Forbon are also ready to invest their efforts in smart agriculture, thanks to the use of digitization technology (new software and precision equipment), it is possible to optimize fertilizer consumption for using the right nutrients at the right time right rate and in the right place, improve water management and significantly reduce the ecological footprint of the industry.