Cobb appoints new executive leadership

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An experienced leader in the poultry breeding industry has been appointed to the role of interim president of Cobb

Cobb is the world’s oldest pedigree broiler breeding company and has evolved, adapted, and grown for more than a century. (Image source: Adobe Stock)

Stan Reid, current vice-president of North and South America, is assuming the leadership position vacated by Joel Sappenfield, who recently left the company.

Reid has almost 40 years of experience in the industry and has been at Cobb for 20 years in a variety of roles. He served as a US sales manager (2001-2002), director of sales and service (2002-2003), general manager of North American business (2003-2005), and vice president of Asia and North American business units (2005-2007) before eventually overseeing all global business units in 2007. Reid has been in his current role since 2015, which also included overseeing global marketing for Cobb.

Before joining the Cobb team in 2001, Stan worked in sales at Merial Inc. (now Boehringer Ingelheim) and AgriBio. Prior to serving in these roles, he worked at Foster Farms in California where he was responsible for contract grower broiler production and the hatchery and live production divisions. Stan was raised on a poultry and cattle farm in Alabama and spent his early career at Spring Valley Farms/Lane Poultry (now owned by Tyson Foods) as a broiler service technician and then at Gold Kist Farms (now owned by Pilgrim’s Pride/JBS USA) as a broiler technician.

“We’re grateful for Joel’s many contributions to the company and have great confidence in Stan’s ability to continue executing our global strategy, developed by the Cobb leadership team,” said Donnie King, president of poultry for Tyson Foods, which owns Cobb-Vantress, Inc. “Cobb is a unique and important part of the global poultry supply chain, and we’re proud of the company’s critical role in helping feed people around the world.”

Cobb is the world’s oldest pedigree broiler breeding company and has evolved, adapted, and grown for more than a century. The core values of Family, Integrity, Innovation, and Being the Best are Cobb’s foundational pillars, and the company’s strong team culture has provided stability in the face of continuous change.

“I am excited about the future of Cobb and continuing to move our business and iconic brand forward,” said Reid. “I am honoured to have been chosen to help lead Cobb during this transition. Our team remains committed to supporting and building relationships with our customers around the world. There are some exciting things coming in the future, and we are poised for growth.”

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